Samantha Aberle

Throughout her 20+ years in marketing, Samantha has been a pivotal force behind several newly created roles primarily focused on global luxury and lifestyle hospitality brands. Samantha started her career with Marriott in 2010 in the brand’s first digital and social media marketing role at The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples where she won a Platinum Adrian Award for the campaigns she implemented. She also led the digital and marketing for 17 Ritz-Carlton & EDITION hotels throughout the Southeast and CALA, including The Miami Beach EDITION launch.

Currently she is Director, Global Brand Marketing of The Ritz-Carlton focused on the launch of their first yacht, Evrima of The Ritz-Carlton Yacht Collection. Prior to joining Marriott, Samantha worked at Foot, Cone & Belding establishing the first Digital Account Manager role when digital marketing was in its infancy.